Zoomifier: Brand Development

Zoomifier is a mobile customer engagement software solution company.

This startup was looking for a total brand development package from brand strategy, naming, UI/UX, content marketing, sales materials and presentations, website, videos, icon library, and more.

The Palm Islands: Brand Development

In June 2001, construction started in Dubai for 2 man-made islands to be built. Jameira, the first island and Palm Jebel Ali, the second were created in the shape of palm trees that ere so large they can be seen from space.

My team at that time was asked to be the branding, marketing and design firm to handle all of the branding work for 4 years on this project, which included, brand strategy, naming, identity development, print and digital sales materials, videos, renderings, VR, advertising, collateral, interactive sales kiosks, brand architecture for 27 resorts, brand style guides and guidelines, promotional items, theming and naming of all of the streets, convention center graphics, website, and more.

Primero Staffing: Brand Development

Primero Staffing was a new company that supplies Hispanic staffing to employers.

They were wanting to hit the ground running and build their brand quickly after selling a similar business in the area. They asked for a new brand development program that included new logo, identity system, stationery system, photo library, sales and marketing print and digital materials, uniforms, signage and even signage, social media graphics and setup.

One Embarcadero South (OES)

This new luxury high-rise condo real estate building in San Francisco’s embarcadero was being designed by world-renowned architect Hani Rashid who is famous for his use of collapsable spaces and moving walls.

My team at that time was asked to create a brand strategy, identity, brand guidelines, audio branding, active branding, signage, advertising, website, interactive sales kiosks, sales collateral and materials, Direct mailer, etc.

Noosh: Content Marketing and Brand Look Development

Noosh is a Silicon Valley based software services company that has a Content Marketing Platform for enterprise marketing teams.

Noosh need to upgrade its look on all of its sales and marketing materials and asked me to create a new look and feel for al of its case studies, eBriefs, annual survey results document, sales materials, and presentation.

Silicon Valley, CA

MSN: Brand Development

Microsoft was looking to expand and grow its MSN brand from a new site for 55 year old men, to a global brand that brings you all of the content (for all ages) of the web to your fingertips.

My partner companies at that time, McCann Ericsson, FutureBrand and my team collaborated on global research, brand strategy and positioning, new identity, content strategy, global guidelines, internal and external launch, animation, signage, launch campaign, digital guidelines, stationery system, presentation graphic, tradeshow graphics, brand architecture, and many more items.

Mercatus: Brand Development

Mercatus provides a SaaS solution for renewable energy industry financiers and developers. This solution automates all phases of the energy investment lifecycle.

CONSULTINGLLC was approached by them to create a brand strategy, name, logo, identity system, presentation, and office branding.

Liberty Science Center: Branding, Marketing, Digital

Liberty Science Center (LSC) was looking to reinvent their branding and entire look and feel of their advertising, design, marketing and sales materials. They had previously had 4-5 varying agencies and in house-groups working on these items.

Additionally, they were interested in new revenue generation idea and innovative thinking.

CONSULTINGLLC was asked to bid on the work and was awarded all of the work, thus eliminating 4-5 agencies to keep it all within my oversight and creative direction.

This was a two year assignment, and covered all aspects of sales, marketing, brand and design.

At a time when most science centers and museums were seeing economic impact on their bottom line of a 20-40% downturn events, foot traffic and box office sales, LSC was able to hold its own with a varying rate of 6% down and then 12% after most of the work was completed.

LeadsRx: brand development

LeadsRx is a marketing attribution software solution company.

CONSULTINGLLC was asked to create a better look and feel for their collateral, website, presentations, landing pages, white label guidelines systems, and emails. During that process, they agreed that they needed a new logo as well so midway through I retrofitted my the new logo design and identity system to across all materials.

Esencia: Brand Development

Esencia is a small software company that had developed a solution for the concrete precast/prestress system to help manage quoting / estimating and speed time to market for projects.

They came to CONSULTINGLLC and asked for a brand development package that included brand strategy, naming, logo design, sales presentation, tradeshow graphics and booth design, stationery system, software UI/UX enhancement, and icon library.